Panda 4.0 – The New Search Engine Optimization Update

Search Engine Optimization which is abbreviated as SEO is a process that affects traffic and visibility to the website in the search engine result. SEO targets different kinds of search that includes local search, video search, image search, news search, academic search and many more.  All the significant search engines like Google, Bing and Yahoo show result of the searches in a rank based process and present the information to the user based on their conversational search.

The search engine optimization involves several processes but, all these process usually get governed by the Google algorithms. Every year Google update and changes its algorithms and sometimes update and roll out major algorithms like Google Panda and Google Penguin which effectively bring difference to the search engine results. The Google update that is rolling out recently is the Panda 4.0 and soon after its launch it started hitting the search engine result.

Google’s Panda algorithm is made with the purpose to enhance and raise the high quality content sites and on the other hand it prevents the growth of poor quality content sites in the search engine result. Panda algorithm generally targets the scraper sites that copies content from other websites with the help of web scraping. Since content is an important part, so with the help of the well written content the website can get more visibility and searchers will get best search results for their queries.

Recently, Matt Cutts, the head of Google’s web spam chief confirmed and announced on twitter on 20th May, 2014 that Panda 4.0 has started rolling which will certainly began affecting the search results. In fact as per many webmaster it is one of the biggest and significant update from Google on search engine optimization.

The Panda 4.0 update is the original update of the algorithm and not specifically data refreshment. With this modification, Google indicates that how Panda will identify sites. This update will be gentler for few sites but, it may change and update in coming future.  This algorithm will affect different languages in various ways which only the regular user may get to notice.
Since the Panda 4.0 update launched, many companies started noticing the increase and decrease in their webpage ranking.

However, the sudden increase in ranking may not stick to the position for long and its change is everlasting, so it is necessary to keep on adding high quality content and links to the webpage for better result. This Google update is not completely unpredictable and as per many webmasters, Google is now ready to offer rank to original and unique content that are devoid of excessive keywords, websites that are easy to use with relevant metadata and eye-catching content.

To sum up this update, in short we can assume that Panda 4.0 update will definite bring effective changes to all websites which also signifies that well written content will taste success and copied content will soon get penalized.