Panda 4.0 – The New Search Engine Optimization Update

Search Engine Optimization which is abbreviated as SEO is a process that affects traffic and visibility to the website in the search engine result. SEO targets different kinds of search that includes local search, video search, image search, news search, academic search and many more.  All the significant search engines like Google, Bing and Yahoo show result of the searches in a rank based process and present the information to the user based on their conversational search.

The search engine optimization involves several processes but, all these process usually get governed by the Google algorithms. Every year Google update and changes its algorithms and sometimes update and roll out major algorithms like Google Panda and Google Penguin which effectively bring difference to the search engine results. The Google update that is rolling out recently is the Panda 4.0 and soon after its launch it started hitting the search engine result.

Google’s Panda algorithm is made with the purpose to enhance and raise the high quality content sites and on the other hand it prevents the growth of poor quality content sites in the search engine result. Panda algorithm generally targets the scraper sites that copies content from other websites with the help of web scraping. Since content is an important part, so with the help of the well written content the website can get more visibility and searchers will get best search results for their queries.

Recently, Matt Cutts, the head of Google’s web spam chief confirmed and announced on twitter on 20th May, 2014 that Panda 4.0 has started rolling which will certainly began affecting the search results. In fact as per many webmaster it is one of the biggest and significant update from Google on search engine optimization.

The Panda 4.0 update is the original update of the algorithm and not specifically data refreshment. With this modification, Google indicates that how Panda will identify sites. This update will be gentler for few sites but, it may change and update in coming future.  This algorithm will affect different languages in various ways which only the regular user may get to notice.
Since the Panda 4.0 update launched, many companies started noticing the increase and decrease in their webpage ranking.

However, the sudden increase in ranking may not stick to the position for long and its change is everlasting, so it is necessary to keep on adding high quality content and links to the webpage for better result. This Google update is not completely unpredictable and as per many webmasters, Google is now ready to offer rank to original and unique content that are devoid of excessive keywords, websites that are easy to use with relevant metadata and eye-catching content.

To sum up this update, in short we can assume that Panda 4.0 update will definite bring effective changes to all websites which also signifies that well written content will taste success and copied content will soon get penalized.

Importance Of SEO Marketing Companies For Your Business

SEO marketing companies

Being a business owner, you would certainly want to increase the popularity of your webpage. Making a website popular is a much challenging job but, its publicity is also essential for your business as you may never know how many people are searching your service online, and unless and until you increase your website’s visibility, you may lose some of your better customers. Using the SEO tools alone you can make your webpage visible conveniently among innumerable contemporaries.  Search Engine Optimization which is briefed as SEO is the process that increases the visibility and page rank of the website in the search engine.

Many business owner opines that SEO is a useless costing of the company that brings no return rather kill time and value of the company. However, in reality SEO is a great investment that offers high return in case you hire the best SEO marketing companies for your webpage. 

The most concerning part about the website is to increase the rank of the webpage and make it visible on the Google’s first page where most users visit to avail service. Customer generally visits the first page and hardly waste time in browsing the following pages.  Moreover, it is for the SEO service that your business turns into a big brand by making it more popular in the search engine result. Here, the website becomes an employee of the company where the webpage alone advertises, endorses, educates and sales product on behalf of the company.

Once a website gets complete and appear online then, it’s time for the SEO marketing companies to endorse, publicize and offer visibility to the webpage. SEO marketing is a consistent job and it demands highly experienced professionals who take care of every aspects of the webpage and additionally work on the website to produce best possible results in the search engine ranking.

In this highly competitive market, increasing page rank and offering higher visibility suddenly is a much challenging job where every company is trying to get high page rank over the competitors. Only a best SEO company can offer perfect solution for the SEO service.  A recognized SEO company includes highly experienced web professionals who are knowledgeable about the various SEO tools. The various SEO tools that get generally used to bring high rank and visibility to the webpage are link building, business directory listing, social bookmarking service, blog creation and management service, blog review service, online reputation management, forum posting, directory submission, article submission and many more.

Working on all these tools does not completely determines the perfect result for the website rather updating with the latest algorithm and working in coordination with the SEO tools are the best solution to make the website visible and productive for the business. Hence, it is advisable to get hooked to the best SEO marketing companies to avail the best service for your website.